Video Marketing & Why You Should Include These Trends In Your Business


Hi guys! Hollie here and today we are talking about the top three video marketing trends for 2018!

Okay, but on a serious note, where did 2017 go? This year went by way too fast.

I don’t know what happened. It’s crazy.

Not only has this year gone by really fast, but there have been so many advancements and fads in video marketing trends.

As a video production company, we are lucky enough to experiment and test all the latest trends in the video marketing world.

If you’re not using it in your video strategy… you’re already late.

Hop on board the video train, right now.

Here are three trends for 2018 that would be a solid option when deciding what strategy to take.

First and foremost, going live!

Not only do people get notified when you go live on social media platforms but because it is a form of video, people are already intrigued.

You can go live for a grand opening, a tour of your business, an event or party, announcing a new product or service or even a new employee.

You get to share your ideas and your thoughts with your followers and provide a live look behind the scenes and that’s exactly what your followers want to see.

You and your business in a less invasive tone with a more organic yet authentic message.

Next up is 360 video and VR. This trend has really taken off in 2017 but we expect it to skyrocket this year.

360 video is a choose-your-own-adventure experience.

While watching, you’re in the driver’s seat, and you choose what it is that you want to view and adding in a VR headset… well that combination fully captivates viewers and allows viewers to enter that virtual world.

360-degree video can be used for a wide spectrum of online marketing purposes including taking viewers on a tour of your new office space or establishment and even creating training videos.

Last but not least on our list is animated content.

Animation and motion graphics are booming.

This content is not only exciting and interesting to watch but it’s super informative and keeps viewers locked in, Especially when 80% of the adult population considers themselves visual learners… as we all are.

Animation is an easy way to explain complicated topics, products, services, in just a few minutes.

So 2018 is the year for video, plain and simple.

Now is the time to implement video into your online marketing strategy.

Take a look at a few of our video marketing examples here… and make sure to subscribe to our YouTube channel to stay up to date with our local marketing videos.

If you are thinking about introducing video marketing into your online marketing mix, then why not get in touch and I can show you how you can start attracting new business in a matter of days.

Just get in touch at hollie @ or call on 01925 320422 and we would be more than happy to discuss how video marketing can have a big impact on your business and start your phone ringing.

About the Author Hollie Westbrook

Part of the Amershams Digital web design and social media team based in Warrington UK. Responsible for the design of more than 50 websites and bespoke web based software.I love writing and I'm also responsible for most of the blog posts at

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Current Video Marketing Trends 2018 – Amershams says January 23, 2018

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