Category Archives for Online Marketing

Facebook Basic Tutorial for Beginners

Easy Guide To Using Facebook

Hello and welcome to this quick Facebook basics article.

We are going to go over these three points;

  1. Newsfeed
  2. Profile posting
  3. Logging in and out

Then I’ll talk a little bit about the desktop PC versus notepad versus a smartphone

First of all for the newsfeed and the profile;

What’s the newsfeed? When you are logged into Facebook you default to the newsfeed, you will see the newsfeed as this is where you see posts from other people and you scroll through and see what other people are posting about.

What is the Facebook Profile?

Your profile is your information; If you click on your name you will go to your profile page, it’s also been called your wall or timeline.

Here you can see all the posts that you’ve done, been involved in or tagged in and you can see your photos and all kinds of things there you can also click on the about part and and you can read and update all of your information.

There’s a lot of different information you can put in here, you can see your friends, you can click on the photos page and you can see videos, there’s all kinds of things you can do but the main thing to know is that when you click on your name, then that’s your profile, that’s your information. You can also change your cover photo and your profile picture

To go back to the newsfeed, you click on the home or you click on the Facebook so clicking either one of those will take you back to the newsfeed or it’s also called the timeline – Facebook Timeline

How Do You Post Something on Facebook?

Look for the – ‘what’s on your mind’ phrase. You will see it right on the top of your newsfeed.

All you have to do is put your cursor in there and you can start typing and then you can also add photos, videos, you can do various things here but that’s how you get something on to Facebook

On Facebook your friends can share your posts, make a comment on your post or tag someone on your posts. However if you alter certain security details then you can restrict people sharing, commenting or even tagging others.

Logging In and Out of Facebook

To log out you click the little down arrow and just click logout.  Then to login you just go to facebook.com.

When you login you usually use your email or phone and then your password and you click login.

Some just stay logged in all the time and then they never have to log in or out.

When you’re on your notepad, iPad or any other tablet device or even you’re smartphone you log in the same way or actually you use the Facebook app.

All for now

Hollie

 

Current Video Marketing Trends 2018

Video Marketing & Why You Should Include These Trends In Your Business

 

Hi guys! Hollie here and today we are talking about the top three video marketing trends for 2018!

Okay, but on a serious note, where did 2017 go? This year went by way too fast.

I don’t know what happened. It’s crazy.

Not only has this year gone by really fast, but there have been so many advancements and fads in video marketing trends.

As a video production company, we are lucky enough to experiment and test all the latest trends in the video marketing world.

If you’re not using it in your video strategy… you’re already late.

Hop on board the video train, right now.

Here are three trends for 2018 that would be a solid option when deciding what strategy to take.

First and foremost, going live!

Not only do people get notified when you go live on social media platforms but because it is a form of video, people are already intrigued.

You can go live for a grand opening, a tour of your business, an event or party, announcing a new product or service or even a new employee.

You get to share your ideas and your thoughts with your followers and provide a live look behind the scenes and that’s exactly what your followers want to see.

You and your business in a less invasive tone with a more organic yet authentic message.

Next up is 360 video and VR. This trend has really taken off in 2017 but we expect it to skyrocket this year.

360 video is a choose-your-own-adventure experience.

While watching, you’re in the driver’s seat, and you choose what it is that you want to view and adding in a VR headset… well that combination fully captivates viewers and allows viewers to enter that virtual world.

360-degree video can be used for a wide spectrum of online marketing purposes including taking viewers on a tour of your new office space or establishment and even creating training videos.

Last but not least on our list is animated content.

Animation and motion graphics are booming.

This content is not only exciting and interesting to watch but it’s super informative and keeps viewers locked in, Especially when 80% of the adult population considers themselves visual learners… as we all are.

Animation is an easy way to explain complicated topics, products, services, in just a few minutes.

So 2018 is the year for video, plain and simple.

Now is the time to implement video into your online marketing strategy.

Take a look at a few of our video marketing examples here… and make sure to subscribe to our YouTube channel to stay up to date with our local marketing videos.

If you are thinking about introducing video marketing into your online marketing mix, then why not get in touch and I can show you how you can start attracting new business in a matter of days.

Just get in touch at hollie @ amershams.com or call on 01925 320422 and we would be more than happy to discuss how video marketing can have a big impact on your business and start your phone ringing.